Other apps tell your clients what they ate. TruePlate helps them decide before they eat — inside the targets you set.
TruePlate is the meal tracker that wears your brand — your name, your colours, your icon on their home screen. Clients snap, decide, and log in seconds. You see every meal, and coach it the same night.
No app store. No client accounts. No per-client fees. Pricing in USD or CAD.
Make it yours — live
Type your business name. This is the app your clients open.
Business name
Brand colour
Design direction
Tier 2 immersion
Background morph, masthead, glow
CS
Copperline Strength Co.
Nutrition · with your coach
Today · left for dinner
1,240 kcal
P
118 g
C
142 g
F
51 g
Breakfast540 kcal ✓
Lunch720 kcal ✓
Dinnernot logged yet
Your brand, your colours — flip Tier 2 off to see the base look.
1
SnapA photo of the meal — or of the options.
2
DecideThe pick that fits the day, before they eat.
3
LogOne tap. Every number confirmed by the client.
4
CoachYou see the whole day, and reply tonight.
The product
Tracking your clients will actually keep doing
As much as they're buying the brand, they're buying what the tracking does. This is the whole loop — decide, log, see, coach.
Decide — help before the meal, not after
Out at a restaurant, your client photographs the options in front of them. Help me decide weighs each one against what's left of their day and the targets you set — and recommends the pick. No other tracker does this: the rest grade a meal that's already eaten. Yours guides the choice while it still counts.
Grilled salmon + greens
~640 kcal · 48 g protein
Best fit for your day
Creamy pasta + garlic bread
~1,180 kcal · blows the dinner budget
Over today's targets
The Coach Loop
Four steps, every day, no spreadsheets and no chasing screenshots.
STEP 1You set the targetsCalories and macros, dialled per client.
STEP 2They live their dayDecide, snap, log — inside your brand.
STEP 3You see every mealThe full day lands in your console.
STEP 4Feedback tonightA note from you, while it still matters.
Snap — honestly
A photo becomes an item-by-item estimate in seconds. Then the honest part: the client checks and fixes every number before anything saves. AI does the typing; the human keeps the final say. Nothing is ever auto-logged behind anyone's back.
Logging depth
13,408 verified foods — checked data, not crowd-sourced guesses. Barcode scanning for packaged foods, and a scale reader: snap a photo of the scale app's report and the numbers fill in, confirmed before saving. The depth of the big apps, under your name.
Body Stats
Weight trends, tape measurements, and body composition from scale scans — the progress clients can see beyond the plate. The daily average tells the story; the daily noise doesn't get a vote.
Zero-friction clients
No download. No account. No password. No paywall. You send an invite link; they're logging in under a minute, inside your brand. Add it to the home screen and it's your app icon they tap every day. Every step you remove is a client who actually logs.
Tier 2 · The immersion layer
Your clients stop opening someone else's app.
Base branding puts your logo on the tracker. Tier 2 puts your brand around the whole experience — the icon on their home screen, the world they step into, the name they see every day.
CS
Copperline Strength Co.
Home screen · 7:04 AM
📸
Photos
💬
Messages
CS
Copperline
🗺️
Maps
🎵
Music
✉️
Mail
🏦
Bank
📅
Calendar
That middle icon is the whole point. It's not an app they downloaded — it's you, on the screen they look at 100 times a day.
CS
Help me decide
Tonight · 1,240 kcal left
🍣 Grilled salmon + greens~640 kcal
🍝 Creamy pasta + bread~1,180 kcal
🥗 Chicken caesar, dressing on~890 kcal
The pick
Go the salmon. It fits your remaining day and hits your protein target. The pasta would put you 300 over — delicious, but not tonight.
CS
Copperline Strength Co.
Today · dinner logged
Today · complete
2,060 of 2,200 kcal
P
164 g
C
198 g
F
66 g
Breakfast540 kcal ✓
Lunch720 kcal ✓
Dinner · salmon640 kcal ✓
Logged with one tap from the Decide pick. Streak: day 12 🔥
CS
Your coach
Tonight · 8:42 PM
Salmon for the win tonight 🙌Client · 6:58 PM
Saw the whole day come in — protein bang on. That's how you eat out and stay on plan. Same move Friday?Coach · 8:42 PM
Deal. This app makes it hard to mess up tbhClient · 8:44 PM
Feedback lands inside your brand, the same evening — while the day is still warm.
The Tier 2 playground
Don't take our word for it. Flip the switches.
This is the actual immersion layer, live. Strip it down to the base brand, then build it back up — that's exactly what your clients feel.
Masthead band
Your colour, framing your logo up top
Hero numerals
The day's numbers, big and in your colour
Background morph
The whole backdrop takes on your brand
Texture
A fine grain that makes it feel made, not templated
Motion
A slow breathing glow — alive, never noisy
Tier 2 is $49.99/mo — at 50 clients, that's $1 per client per month.
CS
Copperline Strength Co.
Nutrition · with your coach
Today · left for dinner
1,240 kcal
P
118 g
C
142 g
F
51 g
Breakfast540 kcal ✓
Lunch720 kcal ✓
Dinnernot logged yet
Base brand
Included in every plan
Your logo and brand colour in the app
Your business name on every screen
Your own client link
Every tracking feature — Decide, Snap, Body Stats
Clean, professional, unmistakably yours
Tier 2 immersion
The add-on trainers upgrade to
Everything in Base
Your icon on the client's home screen
Background morph — the app world wears your brand
Masthead band, hero numerals, texture & motion
Splash and welcome screens in full brand
Pricing
One price. Your whole roster. No surprises.
Tiers are framed on clients, not features — every plan gets the full tracker. AI meal estimates included. No per-client charges, ever.
The full brand world: home-screen icon, background morph, masthead, hero numerals, texture & motion.
+$49.99/month, any plan
Brand Launch · one-time
Done-for-you setup: we configure your brand, logo, and client link so you launch looking established from day one.
$249 one-time
Founding 25: the first 25 trainers lock this pricing for life — it never goes up on you.
Founding 25
Twenty-five seats. Founding pricing, locked for life.
TruePlate opens with a founding cohort of 25 trainers. Join the list and your invite lands the moment seats open.
Questions
Straight answers
No. No app store, no account, no password, no paywall. You send an invite link, they tap it, and they're logging — inside your brand. They can add it to their home screen, where it opens like an app: your icon, your name, one tap.
Honest answer: it's an estimate, and TruePlate treats it that way. Snap proposes the items and the numbers; your client checks and fixes them before anything saves. Nothing is ever auto-logged — the AI does the typing, the human keeps the final say. Apps that promise perfect accuracy from a photo are selling you the headline, not the truth.
No — TruePlate is the tracker, not a plan generator. It's where the plans you already coach live or die, meal by meal. (The platforms that bolt on plan generators charge extra for them. Tracking your clients actually stick to is the part that was missing.)
Base puts your logo, your colours, and your name inside the app — clean and professional. Tier 2 is the full immersion: your icon on the client's home screen, a background that morphs to your brand, the masthead band, hero numerals, texture and motion, and splash and welcome screens in your brand. It's the difference between using a tracker and owning the room it lives in.
Pricing is on this page, in the open, in USD or CAD — no "book a demo to find out," no per-client charges, AI meal estimates included in every plan. It's month-to-month and you can cancel anytime. The first 25 trainers (the Founding 25) lock launch pricing for life.